Slam & Mauro Picotto
With all the new media popping up, we would like to recognize the original king of dance club media, DanceTrippn TV. Our good friend and owner, Will Johnston has been running this operation for nearly 10 years now. Their site has some of the best recorded sets from Ibiza’s Privilege, Amnesia, Bora Bora and many more. Their site has interviews, a new blog, youtube channel and you can also get their channel on your TV, the party(really) is at your house. Enjoy these featured videos and interview with DanceTrippn TV.
VM: Can you tell us about how DanceTrippin started?
WJ: I used to go out all the time, and would always be up really late, sleepless afterwards…missing the music and party and wanting it to just continue forever, mind racing with crazy ideas. This one kept coming back to me over and over again, and eventually I thought “Lets try it”.
VM: Where are you from and how did you come to Ibiza?
WJ: I grew up near Washington D.C. and went to school in Miami, before starting my travels around Europe and getting (mostly) stuck in Amsterdam, which used to have an amazing club scene. I had heard of Ibiza from a friend in Miami (back then almost nobody knew of it back in the states) and it all sounded like some kind of fairy tale… like a mecca for party people. I had to go check it out.
VM: DTv has awesome videos, whats the approach(philosophy) for creating quality visual/audio entertainment?
WJ: Its really great to hear when people appreciate and understand what we’re doing. To be honest it took a long time to really start to get that reaction on a broader scale. For years, most people in the dance music industry were pretty dismissive of what we were doing. Now, I think people (and the industry) are really starting to get it.
Anyways, to answer your question, whatever we make has to be totally legitimate content that true music die hards would appreciate, but also enjoyable for the casual viewers who just like the music and vibe of the party. Our focus is really about the music, vibe of the parties, and performance of the artists… not talking heads or presenters trying to come up with something interesting to say.
VM: What has been the biggest obstacles?
WJ: Lack of a business model!, but times have changed, the market has really developed, and I think things are going to get a lot easier and more enjoyable quite soon.
VM: Crazy Ibiza story?
WJ: Yeah I know, it’s a typical cop out, but its not really repeatable here.
VM: Advice for all the new dance media sites popping up?
WJ: IF I could go back 9 years ago, and see the state of myself (and DanceTrippin) 5 years into the future (so 4 years ago) i would be scared shitless to go down that route again. Its been a difficult trip, so I guess my advice is don’t start your own media business unless you really enjoy it, and can deal with the very good chance that you wont succeed. Aside from that, PERSEVERENCE is really important, Its very unlikely to be easy. and maybe most importantly, make sure your product is very good, and unique. finally i would say, if you really enjoy the dance music scene, you’re probably better off experiencing it as a clubber.
VM: What’s you next step for DanceTrippnTV?
WJ: Well, in terms of the content, we’re just going to keep doing what we do, but bring a lot more of it. Look out for DanceTrippin on cable and satellite. I think it wont be too much longer.
VM: What’s Ibiza like these days?
WJ: To be honest, somewhat less exciting than it was 10 years ago, but more exciting than almost anywhere else on earth if you are a real electronic dance music lover. Unfortunately, the powers that be are doing their best job to suck the life out of the place, but thats pretty much the same story everywhere isn’t it? I say, enjoy it while you still can… and if we’re lucky that will be quite some time to come.
VM: Recording live sets with video, must have its hurdles. Some DJs may not want to be recorded, how do you approach or decide who’s or where’s the next episode on DanceTrippin TV?
WJ: We speak directly to the artist or management. A lot of them don’t like this in general, but we’ve been doing it awhile and people know our reputation and this makes it easier nowadays. We wont use it if the artist isn’t happy with it.
Up next is Laidback Luke!